What is an Independent Restaurant?
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An independent restaurant is typically a restaurant that is local, serves a specific city - or even a specific area or neighborhood within a city - and is definitely not part of a chain of corporate restaurants (i.e.: Chili's, Applebee's, Pizza Hut, etc.).
Independent restaurants are typically owned locally and are run by locals, not a corporate office somewhere else, thousands of miles away. Another way you can tell that a restaurant is independent is that the owner is usually in the restaurant, working right along side his or her staff, whether it be in the front of the house helping the host and hostess seat people, or serving tables as needed right along side the servers, or in the kitchen, working along side the line cooks, expediting the orders, or even doing all the cooking him- or herself. In Essence, an Independent Restaurant is not a corporate chain or a franchise
At Local Saute, our mission is to help independent restaurant owners in their ongoing battle against the big, corporate, chain restaurants. Do we have something against the big corporate chain restaurants? Actually, no, not really. We would love nothing more than to see one of our local, independent restaurant clients achieve the same kind of success as a national chain. Of course, we would prefer they do it while keeping their food great and cooked fresh on-site at the restaurant, not manufactured, jammed full of preservatives, then pre-packaged and shipped around the country to be re-heated by a doofus in a hair-net. Tall order, we know, but we want our local, independent restaurants to succeed and we're doing everything we can to help.
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Search for Independent, Local Restaurants:
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Local Saute is here to serve independent restaurants and their entrepreneurial spirit. Local restaurateurs start restaurants because they cook from the heart, with love, and with the best ingredients they can find. Our job at Local Saute is to promote those restaurants and help them undercut the massive ad budgets of the corporate restaurants.
The truth is that the chain restaurants with their national TV ad campaigns, are actually forced to over-spend locally on their advertising. With Local Saute's mix of online advertising, organic SEO, Social Media and even local TV campaigns, we can help our favorite, local independent restaurants spend a fraction of the advertising costs while getting their restaurant's name out to new customers in a much more effective and efficient manner.
If you are an independent restaurant owner or manager - or even just a hostess, server or dishwasher who wants to help your boss - contact us to see what we can do to help. You'll be surprised at how much advertising can be done effectively on a shoe-string budget.
The truth is that the chain restaurants with their national TV ad campaigns, are actually forced to over-spend locally on their advertising. With Local Saute's mix of online advertising, organic SEO, Social Media and even local TV campaigns, we can help our favorite, local independent restaurants spend a fraction of the advertising costs while getting their restaurant's name out to new customers in a much more effective and efficient manner.
If you are an independent restaurant owner or manager - or even just a hostess, server or dishwasher who wants to help your boss - contact us to see what we can do to help. You'll be surprised at how much advertising can be done effectively on a shoe-string budget.
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Independent Restaurants are Defined by Better FoodThe best way to tell an independent restaurant from a chain restaurant is the food. Independent restaurants are owned by local entrepreneurs. Restaurateurs, in fact. Why does anyone start a business? Because they know they can do something better than the other people who are doing it, whatever that "it" may be. In the case of local, independent restaurants, these restaurateurs know they can make a better burger than McDonald's. They know they can make better Italian food than Olive Garden. They know they can make better baby back ribs than Applebee's. They know they can brew better beer than Budweiser. This is where we ask you to help us help our local, independent restaurants. Visit the local, independent restaurants we have listed here at LocalSaute.org. When you eat there, give them your honest opinion of their food, whether it's good or bad (although we're pretty sure it'll be overwhelmingly good).
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Unlike the chain restaurants, independent restaurant owners don't have focus groups and huge consulting firms to help them. Their real-time customers are their best consultants, so let them know what you think of their food, restaurant and staff.
In general, humans are creatures of habit, which is the only reason why the national chain restaurants survive. When you go to a new, independent restaurant you've never heard of before, you aren't sure what to expect. When you go to a chain restaurant, you know exactly what you're getting. The bad news is that you're usually getting pre-packaged, re-heated food from the chain restaurants. With independent restaurants, you'll typically have people in the kitchen actually cooking food.
In general, humans are creatures of habit, which is the only reason why the national chain restaurants survive. When you go to a new, independent restaurant you've never heard of before, you aren't sure what to expect. When you go to a chain restaurant, you know exactly what you're getting. The bad news is that you're usually getting pre-packaged, re-heated food from the chain restaurants. With independent restaurants, you'll typically have people in the kitchen actually cooking food.
