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Restaurant Coupons Suck!

10/19/2014

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Restaurant owners need to advertise, and when they do, they want to be able to track the success of an ad. One thing you restaurant owners hear all the time is, "Run a coupon in your ad so you can track it."

We're here to tell you to never run another coupon ever again... EVER.
Here's the short list:
  • Coupons make YOU look cheap
  • Coupons make customers think your food isn't worth full-price.
  • Coupons make your customers feel cheap.
  • Coupons bring people in for the price, not for the food.
  • Coupons rarely create regular customers
Cheap Restaurant Coupon
Coupons suck all the way around. Everyone looks cheap, everyone feels cheap, and no one notices the quality of the food.

Reasons Why You Should Never Advertise Your Restaurant With Coupons


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TV Advertising for Local Restaurants May Be More Affordable Than You Think

10/19/2014

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If your print ads, direct mail and phone book ads aren't working, and if you're not quite ready for internet marketing and social media yet, restaurant owners can still turn to local TV advertising for a successful advertising campaign.

You make think that only the big restaurant chains can afford TV, but it's the exact opposite. They can't afford to compete with restaurants advertising on TV at the local level. If you stick with cable TV ads - which can perform really well - you can undercut the national chains to a point where they can't compete with you.
TV Commercial
Believe it or not, people still watch TV! Local TV commercials on cable TV may be your best bang-for-the-buck in traditional advertising media.

How to Advertise Your Restaurant on Local TV


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Restaurant Marketing: Are Print Ads Worth the Money?

10/18/2014

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By Justin Moreau
If I don't have a great location, I need to advertise locally. Are local print ads worth the money?

A great location, while expensive, may actually save you time and money on advertising your restaurant over time. The extra money you spend on a lease with a great location may replace the money you would otherwise have to spend on marketing campaigns. That also doesn't take into account the time you put into marketing (instead of running) your restaurant, nor does it account for the time spent dealing with ad sales reps. Nor does it account for the inevitable fact that some of those ad campaigns - while they cost you money - won't work at all and will bring you zero additional dollars in revenue. So how can you leverage local print ads to advertise your local restaurant?
Bad Restaurant Location
Dealing with a bad location for your restaurant isn't an insurmountable task, but it will require significant marketing efforts.

How to Use Print Ads to Market My Restaurant


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"Bro" Hot Dog Critic Owned By Sriracha Sauce

10/14/2014

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You know that, here at Local Saute, we're Foodies for sure, but we're not the pretentious type of foodie who turns a snobby nose at a good ol' fashioned, barbecued hot dog. Nevertheless, we do have our limits, and putting ketchup on a hot dog is walking that fine line. Does ketchup taste revolting? No. Is it kind of a reminiscent-to-your-childhood guilty pleasure? Not necessarily. With french fries, perhaps... and maybe on a hot dog for some of you, but I just can't do it.

I guess that makes me a bit pretentious to not allow ketchup (no matter how "fancy" it may claim to be on the label) on my hot dog, but dammit, at least I'll eat a grilled hot dog, unlike some of you out there.
Grilled Hot Dogs on the BBQ
Sriracha Sauce

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